Bowi is a children's label founded in 2025 by a Mum in Sydney, Australia, with a love for colour, fun, and comfy fits. Inspired by her son Bowie and the search for cool, colourful boys’ clothing, Bowi was created to bring bold, playful style to little wardrobes.

We blend vibrant colours with natural tones to craft timeless, high-quality pieces made for movement and adventure. Every item is designed to be loved, worn time and time again, and eventually passed down. Our collections are produced in small, sustainable batches to reduce waste and encourage conscious shopping.

At Bowi, we believe kids’ clothing should be as joyful and expressive as the kids who wear it and we can’t wait for what’s to come as we bring even more fun fits for your little one!

Little outfits. Big personalities.

Lots of love,
Emily